Can I Have A Beer ManHello! First let me welcome you to our little blog, where we reach out to our community to discuss issues near and dear to all of our hearts. I have no doubt that the posts will be sporadic and random despite the fact that my PR person has a ‘Blog Post’ scheduled every couple weeks on our Marketing calendar.

Anyhoo, this week saw a report published by a team of researchers in China, the U.K. and the U.S. that scientifically projects that heat and drought trends over the coming decades could result in barley production being sharply affected by the shifting climate. The result would be sharp increase over the coming decades in the price of beer!

While I can appreciate that we need to find something to talk about to raise concerns over climate change, I don’t think that this prediction will come true. As Bart Watson & Chris Swersey point out in a recent Brewers Association article, beer has been around forever and the people who brew it have had to adapt to many supply chain challenges in the past.

Barley, the key ingredient in beer that the study worries about, is being grown more efficiently all the time. And they just keep growing it further North over time (yay, Canada!).

Another worry is hops and the amount of water that they require to grow. As clean water becomes more scarce, research has turned to producing synthetic hops through DNA splicing, the result being less need for water and fertilizer.

So, fear not beer drinkers! Technology and trends will save the day and we will still be able to afford a cold beer when we want one. But in the meantime, be kind to our planet, it’s the only one we have!